Engagement with WildEarth – Strengthening Laikipia’s Global Conservation Visibility

We convened a meeting with WildEarth, a live-streamed nature channel best known for its SafariLive broadcasts showcasing real-time wildlife experiences from Africa, to explore a strategic partnership aimed at elevating Laikipia’s visibility through live conservation broadcasting.

WildEarth presented its live-safari model, which reaches approximately 500,000 daily viewers across Africa, the United States, and global markets, combining destination marketing with conservation storytelling.

Key Outcomes

• Laikipia identified as a strategic landscape for global conservation media visibility

• Agreement to explore a three-month pilot phase to demonstrate value to members and the wider landscape

• Proposed pilot host conservancies include community conservancies, Ol Pejeta, Borana, Ol Jogi, Mpala, and Lolldaiga

Partnership Structure and Opportunity

WildEarth proposes establishing a dedicated live broadcast feed in Laikipia, showcasing daily safari experiences, iconic landscapes, wildlife sightings, and guest interactions. The content will be branded and cross-promoted across WildEarth’s ecosystem, including social media platforms, email newsletters, and on-demand replays.

The partnership also includes integration with WildEarth Travel, enabling conversion of global viewership into high-value tourism for Laikipia. In addition, it provides access to high-quality media assets and content, with an estimated 7.8 million monthly watch hours and an equivalent media value of approximately USD 90,000 per month.

Value to the Landscape

This partnership presents significant opportunities for member conservancies through increased tourism visibility, strengthening of the wildlife economy, enhanced conservation storytelling, and global amplification of conservation impact narratives from Laikipia.

The Laikipia Conservancies Association will engage the Board and members to review the partnership and identify suitable conservancies for the pilot phase.